Anchoring effects refers to a phenomenon that when people are in an uncertain decision making situation, they will generally take the initial information as a reference to adjust the estimate for the incident, which often leads to a wrong judgment. This paper first introduces the concepts and classic research paradigm of anchoring effects：Semantic priming paradigm, numerical priming paradigm, self-generated anchors and experimenter-provided anchors priming paradigm, then discusses theoretical models of anchoring effects： Insufficient adjustme...
