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Correction of Online Product Scores from the Perspective of Engagement in the Appraisal Theory

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成果类型:
会议论文
作者:
Wang Weijun;Chen Boyang*;Song Yanqiu
通讯作者:
Chen Boyang
作者机构:
[Song Yanqiu; Chen Boyang; Wang Weijun] Cent China Normal Univ, Sch Informat Management, Wuhan 430079, Peoples R China.
[Song Yanqiu; Chen Boyang; Wang Weijun] Cent China Normal Univ, Key Lab Adolescent Cyber Psychol & Behav, Minist Educ, Wuhan 430079, Peoples R China.
通讯机构:
[Chen Boyang] C
Cent China Normal Univ, Sch Informat Management, Wuhan 430079, Peoples R China.
语种:
英文
关键词:
online product reviews;score deviation;Appraisal Theory
期刊:
PROCEEDINGS OF THE 2015 INTERNATIONAL CONFERENCE ON ENGINEERING MANAGEMENT, ENGINEERING EDUCATION AND INFORMATION TECHNOLOGY
ISSN:
2352-538X
年:
2015
卷:
36
页码:
221-226
会议名称:
International conference on Engineering Management, Engineering Education and Information Technology (EMEEIT)
会议论文集名称:
ACSR-Advances in Comptuer Science Research
会议时间:
OCT 24-25, 2015
会议地点:
Guangzhou, PEOPLES R CHINA
会议主办单位:
[Wang Weijun;Chen Boyang;Song Yanqiu] Cent China Normal Univ, Sch Informat Management, Wuhan 430079, Peoples R China.^[Wang Weijun;Chen Boyang;Song Yanqiu] Cent China Normal Univ, Key Lab Adolescent Cyber Psychol & Behav, Minist Educ, Wuhan 430079, Peoples R China.
主编:
Kim, YH
出版地:
29 AVENUE LAVMIERE, PARIS, 75019, FRANCE
出版者:
ATLANTIS PRESS
ISBN:
978-94-6252-121-6
机构署名:
本校为第一且通讯机构
院系归属:
心理学院
信息管理学院
摘要:
Product reviews and scores have a direct impact on consumers' buying behavior. However, there are inconsistency between reviews and scores. Based on the linguistic Appraisal Theory from the perspective of engagement in the theory-construction index system, this article puts forward online product reviews-scores correction method. The method is applied to verify and correct the real product reviews data. The result shows that this method cannot only explain the differences between reviews and scores and reflect the real scores of the products, but also help consumer...

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