会议论文

Chen Boyang

英文

PROCEEDINGS OF THE 2015 INTERNATIONAL CONFERENCE ON ENGINEERING MANAGEMENT, ENGINEERING EDUCATION AND INFORMATION TECHNOLOGY

2352-538X

2015

36

221-226

International conference on Engineering Management, Engineering Education and Information Technology (EMEEIT)

ACSR-Advances in Comptuer Science Research

OCT 24-25, 2015

Guangzhou, PEOPLES R CHINA

[Wang Weijun;Chen Boyang;Song Yanqiu] Cent China Normal Univ, Sch Informat Management, Wuhan 430079, Peoples R China.^[Wang Weijun;Chen Boyang;Song Yanqiu] Cent China Normal Univ, Key Lab Adolescent Cyber Psychol & Behav, Minist Educ, Wuhan 430079, Peoples R China.

Kim, YH

29 AVENUE LAVMIERE, PARIS, 75019, FRANCE

ATLANTIS PRESS

978-94-6252-121-6

本校为第一且通讯机构

Product reviews and scores have a direct impact on consumers' buying behavior. However, there are inconsistency between reviews and scores. Based on the linguistic Appraisal Theory from the perspective of engagement in the theory-construction index system, this article puts forward online product reviews-scores correction method. The method is applied to verify and correct the real product reviews data. The result shows that this method cannot only explain the differences between reviews and scores and reflect the real scores of the products, but also help consumer...