Different from the consumption pattern of ＂urban consumption -identity recognition＂ of new- generation peasant workers, this group of peasant workers works in the cities, but consumes in the rural areas, which results from urban - rural social structures, modern consumption and other factors. And this consumption pattern has become a tool means in the perspectives of identity construction, family identity and social identity as well as under the combined effect of face competition, status anxiety, symbol con- sumption differentiation. There exist some potential...
