[Chi, Maomao; Ma, Haiyan] China Univ Geosci, Sch Econ & Management, Wuhan, Peoples R China.
[Wang, Yunran] Cent China Normal Univ, Sch Informat Management, Wuhan, Peoples R China.
语种：
英文
关键词：
Mobile games;Uses and gratifications theory;Stickiness
期刊：
Lecture Notes in Computer Science
ISSN：
0302-9743
年：
2022
卷：
13337
页码：
133-149
会议名称：
3rd International Conference on Design, Operation and Evaluation of Mobile Communications (MOBILE) Held as Part of 24th International Conference on Human-Computer Interaction (HCII)
会议论文集名称：
Lecture Notes in Computer Science
会议时间：
JUN 26-JUL 01, 2022
会议地点：
ELECTR NETWORK
会议主办单位：
[Chi, Maomao;Ma, Haiyan] China Univ Geosci, Sch Econ & Management, Wuhan, Peoples R China.^[Wang, Yunran] Cent China Normal Univ, Sch Informat Management, Wuhan, Peoples R China.
Despite the huge growth potential that has been predicted for mobile game continuous usage intention, little is known about what motives users to be sticky under the mobile game context. Drawing on the Uses and Gratifications theory (UGT), this study aims to investigate the influencing effects of players' characteristics and the mobile game structures on players' mobile game behavior (e.g. stickiness). After surveying 439 samples, the research model is tested with Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that both individual gratifications and mobile g...
