期刊论文

中文

南昌师范学院学报

2095-8102

2017

38

5

13-16+20

10.3969/j.issn.1005-3638.2017.05.003

国家社会科学基金项目“新媒体时代社会思潮传播与引领研究”,编号：14BKS077.

本校为第一机构

随着我国改革开放步伐的加快,人们的思想也得到了极大的解放,社会思潮相互激荡、相互交织。在网络空间中,社会思潮的传播更加广泛,对个人成长和社会发展产生深刻影响。社会思潮传播中网络意见领袖的作用不容忽视,就其效果来说,既有积极作用,又有消极影响。本文在对社会思潮传播中网络意见领袖的积极作用和消极作用进行初步分析的基础上,提出对网络意见领袖的引导途径。

With the accelerated pace of reform and opening up,people＇s thoughts have also been greatly liberated,and social trends are intertwined and intertwined. In cyberspace,the spread of social trends of thought is more extensive,and has a profound impact on personal growth and social development. The role of network opinion leaders can not be ignored in the dissemination of social ideological trends. As for its effect,it has both positive and negative effects. Based on the preliminary analysis of the positive role and negative role of network opini...