期刊论文

中文

深圳大学学报(人文社会科学版)

1000-260X

2016

33

1

39-47

本校为第一机构

在互联网高度发达的今天,从当年的用户单向接受信息的Web1.0时代到如今用户可在互联网上自定义生成内容、用户与网页有着充分互动的Web2.0时代,众筹模式应运而生。众筹模式作为一种不同于传统的融资模式,是互联网背景下融资模式发展的产物,其为文化产业的商业模式提供了新的思路,让文化产业与互联网发展有机地结合在一起。借鉴国外经典的众筹案例,并以音乐众筹为研究对象,以我国发展较为成熟的音乐众筹网站"乐童音乐"网站为例,论文分析了众筹模式进入中国音乐产业后对受众（粉丝）、音乐艺人、音乐产业等各方面带来的深刻影响。同时对比国外较为成熟的音乐产业众筹模式,对我国音乐众筹的本土化作...

With rapid development of Internet technology, we have witnessed the radical changes from Web 1.0 era to Web 2.0, which enables users to generate content and interact with web pages online. Thus crowd-funding emerges. Different from traditional financing model, crowd-funding is an outcome of development in fundraising business activities under an Internet context. Crowd-funding provides a new school of thoughts in terms of financing model for cultural industry, organically combining cultural industry with the development of Internet. This paper introduces and explains the concept of crowd-fund...