期刊论文

Social Structure and Influence of Microblog Opinion Leaders of Public Libraries from the Perspective of SNA

中文

情报科学

1007-7634

2023

41

2

69-78

10.13833/j.issn.1007-7634.2023.02.009

本校为第一机构

【目的/意义】微博是公共图书馆进行社会推广、业界交流、用户交互的重要渠道，从社会网络视角分析公共图书馆微博意见领袖的社会网络结构特点及影响力，可为公共图书馆优化微博营销策略、提高自身影响力提供参考。【方法/过程】选取50位公共图书馆微博意见领袖，首先运用社会网络分析方法揭示其社会网络结构特点；其次利用关注量、发文量、粉丝量、转评赞数量分析其活跃情况及影响力。【结果/结论】公共图书馆微博意见领袖地区分布不均衡，联系较紧密，但集中程度较弱；小团体在活跃度、影响力等方面呈现相似性；多数图书馆处于低活跃度、低影响力区间；粉丝量和转评赞数量随着活跃度的提升表现...

【Purpose/significance】Microblog is an important channel for public libraries to carry out social promotion, industry communication, and user interaction. The research on the social network structure characteristics and influence of public library microblog opinion leade...MORE 【Purpose/significance】Microblog is an important channel for public libraries to carry out social promotion, industry communication, and user interaction. The research on the social network structure characteristics and influence of public library microblog opinion lea...