This corpus-assisted ecolinguistic study examines the representation of the northward migration of a herd of Asian elephants in China’s official English-language media. The analysis reveals that the Asian elephants’ northward migration is conceptualized as a journey and an exodus. The Asian elephants in the news are represented in a mixed way: both as babies and villains. The authorities are portrayed in the news coverage as heroes: responsible protectors and resourceful problem-solvers. Locals are constructed as environmentally conscious fri...
