期刊论文

中文

情报资料工作

1002-0314

2014

2

23-28

10.3969/j.issn.1002-0314.2014.02.004

国家社会科学基金项目(12CTQ044);教育部人文社科青年基金项目(10YJC870002)

本校为其他机构

文章深度挖掘信任理论,阐释网络社区口碑信息传播机制问题.提出了网络社区口碑信息链式传播的概念及其链状基本结构,剖析了网络社区信任的内涵及其引发的链状基本结构演变,即生成“基础链”、“派生链”和“自发链”等多种结构,构建了由“初始传播”、“扩散传播”和“循环传播”三阶段构成的基于信任的网络社区口碑信息链式传播模型,最后以穷游社区为例的个案分析进一步验证了上述理论成果.

The paper interprets the mechanism of word - of- mouth information chain dissemination in online com- munity based on the deeply excavation of trust theory. Firstly, it makes a definition of word - of - mouth information chain dissemination in online community and analyses its basic chain structure. Then it explains the connotation of the trust in online community, and proposes its effect on the developmen! of the basic chain structure which will genetate three kinds of chain structure ： basic chain, derived chain and initiative chain. Thirdly...