期刊论文

The Study of Tourism Platform Online Communication Services Based on User Demand

中文

现代情报

1008-0821

2013

33

7

172-177

10.3969/j.issn.1008-0821.2013.07.038

国家大学生创新性实验计划（A类）基金项目“本地化电子商务平台的发展机制及其优化研究”（项目编号:A00750）；

本校为第一机构

从信息需求、信息行为、服务期望三方面明确了旅游用户的需求,采用实证研究方法对旅游平台在线交流服务的现状进行了分析,揭示了在用户个性化需求环境下旅游平台在线交流服务存在的不足,提出了利用Web挖掘技术、同步虚拟社区技术、短信推送技术等来完善在线交流服务的对策与建议,并从增强用户旅游体验的角度提出了创新性的研究观点。

Clear the travel needs of users from three aspects of information needs,information behavior,service expectations,analyzed the present situation of travel platform online communication services by empirical research method,revealed the shortcomings of tourism platform online communication services in the needs of individual users environment,countermeasures and suggestions for the use of web mining technology,synchronous virtual community technology,short message push technology to improve online communication services,and put forward innovati...