In the supply of the economical comfortable housing, the government solves the housing problems of middle and low-income people through transferring of land and the price regulation. This paper expands the incentive regulation model in monopoly product's supply, and establishes the selective support incentive regulation model of economical com- fortable housing. The paper indicates that the government should pay for informational rents, efficiency loss rents of the high-cost enterprise and fairness rents in order to solve partial information a...