Although there is a growing recognition of the Internet's role in promoting environmental sustainability, the impact of social media use on low-carbon behavioral intentions remains poorly understood. Based on the survey data for 1,056 contemporary college students from 9 universities in China, this paper examines how social media use affects their intentions regarding low-carbon behaviors. An IV-Ordered Probit model is employed to account for the endogeneity issue and generate accurate estimates. The results indicate that, overall, the frequency of social media use has a significantly positive...
