期刊论文

A research on the influence of privacy feedback technical features on users' privacy protection behaviors

中文

科研管理

1000-2995

2020

41

11

182-192

10.19571/j.cnki.1000-2995.2020.11.018

(20BGL283.2020.06-2022.12):国家社会科学基金资助项目

本校为第一机构

隐私反馈作为一种隐私保护技术,在保护用户隐私、帮助移动服务商获取用户更多的真实个人信息中发挥着至关重要的作用,而这种技术应该具备哪些技术特征,更是移动服务商亟需考虑的问题。本研究基于信号传递理论及已有文献,聚焦隐私反馈应具备的技术特征,从隐私反馈的内容与形式双重视角,构建了隐私反馈的技术特征及其交互作用对移动商务用户隐私保护行为的影响机理模型,并通过基于插图的情景实验方法收集了381份有效数据,进行了实证分析。研究结果表明:隐私反馈的内容(信息质量)与形式(简洁性、可视性)均对用户隐私担忧产生显著影响,且信息质量与可视性对隐私担忧的影响存在显著的负向交互作用。进...

In recent years,with the rapid development of Internet,personal information suffers serious threat,leading to users' concerns about their personal information privacy. When using mobile commerce services,users are reluctant to provide true personal information. In order to obtain services,they even provide false information to service providers. This is not desirable outcomes service providers want. To address this issue,it is necessary for service providers to better understand users' information provision related privacy protection behaviors,and to take effective privacy protective measures,...