会议论文

Tan, C.-H.(tanadan2000@yahoo.com.cn)

英文

Proceedings of the International Conference on Information ManagementProceedings of the International Conference on Information Management, Innovation Management and Industrial Engineering, ICIII 2008

2008

2

506-511

1st International Conference on Information Management, Innovation Management and Industrial Engineering

DEC 19-21, 2008

Taipei, TAIWAN

[Tan, Chun-Hui;Wang, Jun] Huazhong Normal Univ, Dept Informat Management, Wuhan 430079, Hubei Province, Peoples R China.

Natl Taiwan Univ Sci & Technol, Shanghai Jiaotong Univ, Huazhong Normal Univ, Xian Univ Technol

10662 LOS VAQUEROS CIRCLE, PO BOX 3014, LOS ALAMITOS, CA 90720-1264 USA

IEEE COMPUTER SOC

978-0-7695-3435-0

10.1109/ICIII.2008.193

本校为第一机构

The credibility of website is a sort of psychological feeling, in other words, a sense of trust and its intensity towards the enterprise's website produced by the customers from individual or collective perspective. According to the website's structure and function modules, the credibility of enterprise's website can be divided into three parts, respectively, the credibility of website structure, the credibility of website service, and the credibility of E-marketing. There are hierarchical relationship and value transferable relationship among these three components. In fact, the customer onli...