In Chinese television advertisements, there are Varieties of works taking women as leading characters, which display astonishing identity not only in the mold of female figures buried in these female images. Therefore, these advertisements have modeled the fixed feminine image. However, as the influential information-broadcasting tool, TV media plays its social roles not only in simply information transmitting but also affecting people idea to a great extent and so on society view, values and life view formations. The modeled female images in T...