In the commercial operations, the news agencies regards advertising as the keypoint of its operating strate-gy, thus the best effect of advertising has been the focus not only to the media agencies but also to advertisers. An excel-lent advertisement. text cannot achieve its best advertising effect until it has been in harmony with the media symbol envi-ronment. At present the national media agencies have not paid enough attention to the media symbol environment yet, Asa result, advertisements have not achieved the best advertising effect. This paper elaborates the relationship between themedi...