AbstractGreedy phenomena have dramatically increased in societies. However, despite the universality of greedy behaviour, empirical research on the causes of greed is scarce. In this context, we propose that perceived economic inequality may be an important factor influencing greed. Study 1 provided primary evidence of a positive relationship between perceived economic inequality and greed, based on data from a large‐scale social survey (CFPS 2018, N = 14,317). Employing well‐established questionnaires, Study 2A (N = 200) and Study 2B (N ...