This paper is a result of thinking based on the observation and study of guiding information design at six different museums in five cities of Eastern China .Despite the various natures and different functions of these museums, this paper believes they are similar in terms of their responsibilities as a public space—soci-ality, communication, and education.In other words, they have a common service object—the audience.In the design of museum guiding information , designers and managers should not only choose information con-tent from their ow...