期刊论文

On Scene Creation and Daily Life Protection of Huangmei Yuejia Boxing

中文

湖北理工学院学报(人文社会科学版)

2095-4662

2023

40

05

74-79

10.3969/j.ISSN.2095-4662.2023.05.010

本校为第一机构

黄梅岳家拳是以岳飞为首的岳家军为抗金自创的用于沙场练兵的一套拳法。文章基于场景理论，以舒适物植入为抓手，提出将岳家拳的文化元素融入社区、基础设施、居民群体，传递岳家拳精忠报国的精神，并将之浸润到居民日常生活中，带动居民自我传承岳家拳。运用SWOT分析法，分析本体拳种养生生活化的价值，构建场景理论在岳家拳中的应用逻辑。据此，对标当地居民、游客、线上用户三类群体，黄梅岳家拳的场景营造与生活性保护可以有三种路径：植入生活性体验场景、营造沉浸式消费场景、构建多元化传播场景。

Huangmei Yuejia boxing is a set of fists created by Yuejia Army headed by Yue Fei to fight against Jin Dynasty and used for training soldiers on the battlefield.Based on scene theory and using comfortable object implantation as the starting point,the article proposes to...MORE Huangmei Yuejia boxing is a set of fists created by Yuejia Army headed by Yue Fei to fight against Jin Dynasty and used for training soldiers on the battlefield.Based on scene theory and using comfortable object implantation as the starting point,the article proposes to integrate the cultural elements of Yuejia boxing in...