Be loyal but not addicted: Effect of online game social migration on game loyalty and addiction

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成果类型：

期刊论文

作者：

Wei, Hua;Wu, Na;Wang, Tao*;Zhou, Zongkui;Cui, Nan;...

通讯作者：

Wang, Tao

作者机构：

[Cui, Nan; Wei, Hua; Wang, Tao; Xu, Lan] Wuhan Univ, Sch Econ & Management, Wuhan 430072, Peoples R China.

[Wei, Hua; Zhou, Zongkui] Cent China Normal Univ, Sch Psychol, Wuhan 430079, Peoples R China.

[Wu, Na] Huazhong Univ Sci & Technol, Wuhan 430000, Peoples R China.

[Yang, Xue] Tencent Interact Entertainment Mkt Dept, Shen Zhen 518057, Peoples R China.

[Wang, Tao] Cent China Normal Univ, Wuhan 430000, Peoples R China.

通讯机构：

[Wang, Tao] C

Cent China Normal Univ, Wuhan 430000, Peoples R China.

语种：

英文

期刊：

Journal of Consumer Behaviour

ISSN：

1472-0817

年：

2017

卷：

期：

页码：

343-351

DOI：

10.1002/cb.1637

基金类别：

National Science Foundation of ChinaNational Natural Science Foundation of China (NSFC) [71272226, 71532011]; Foundation of Key Laboratory of Adolescent Cyber Psychology and Behavior (Ministry of Education) Foundation of China [2014B12]

机构署名：

本校为通讯机构

院系归属：

心理学院

摘要：

To increase game loyalty but decrease game addiction, this study examines online game social migration and tests the mediating effects of offline social value and maladaptive cognition on the basis of the theory of consumption value and the cognitive behavioral model of pathological Internet use. The results are as follows: (i) Overall, online game social migration is associated with greater game loyalty and less game addiction; (ii) The positive association between online game social migration and game loyalty was mediated by offline social va...

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Be loyal but not addicted: Effect of online game social migration on game loyalty and addiction

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