[Gan, Chunmei] Sun Yat Sen Univ, Sch Informat Management, Guangzhou 510275, Guangdong, Peoples R China.
[Wang, Weijun] Cent China Normal Univ, Sch Informat Management, Wuhan, Peoples R China.
通讯机构：
[Gan, Chunmei] S
Sun Yat Sen Univ, Sch Informat Management, Guangzhou 510275, Guangdong, Peoples R China.
语种：
英文
关键词：
Gratification;Instant messaging;Motivation;Social media;Social networking service;Uses and gratifications theory
期刊：
IFIP Advances in Information and Communication Technology
ISSN：
1868-422X
年：
2014
卷：
445
页码：
14-22
会议名称：
13th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society (I3E)
会议论文集名称：
IFIP Advances in Information and Communication Technology
会议时间：
NOV 28-30, 2014
会议地点：
Hainan Normal Univ, Sanya, PEOPLES R CHINA
会议主办单位：
Hainan Normal Univ
会议赞助商：
Int Federat Informat Proc WG 6 11, Finnish Fdn Econ Educ, Univ Turku, Natl Nat Sci Fdn China, Hainan Prov Comp Federat, e Business Educ & Res Network Euro Asian Collaborat, China Informat Econ Soc, E Commerce Comm
Social media has experienced great changes in recent years. Various social media platforms emerge and develop significantly. Why users choose to use some particular social media becomes a major concern. Through adopting uses and gratifications theory, this study aims to explore gratifications sought from using two popular social media: Weibo and Weixin. Data was collected by eighteen in-depth interviews and content analysis was conducted for data analysis. Results show that, seven gratifications could be sought from using Weibo: information see...
