期刊论文

中文

武汉职业技术学院学报

1671-931X

2008

7

5

91-94

10.3969/j.issn.1671-931X.2008.05.026

湖北省社会科学基金项目[项目编号:2005（065）]；

本校为第一机构

随着人们对旅游节庆重要性的认识逐渐加深，旅游节庆评估也得到越来越多的关注。本文将AHP法运用于旅游节庆评估中，通过定性与定量分析相结合的方法提高旅游节庆评估中的准确性。并以武汉市国际旅游节为例详细阐述了该模式的运作过程。

With the deepening of people＇s understanding to the significance of the Tourist Festival, the evaluation of Tourist Festival gets more and more attention. The article uses the principle of AHP （analytic hierarchy process） in the assessment of Tourist Festival and makes a combination of the qualitative and quantitative analysis in order to improve the accuracy of the assessment of Tourist Festival. And it takes Wuhan International Tourist Fe...