This current study examines how research themes and trends have developed in the e-commerce field, aiming to provide a comprehensive understanding of e-commerce research based on prior literature. To answer this question, the current study applied a bibliometric method, word co-occurrence (co-word) analysis, to identify core research themes and trends in the e-commerce field, based on 17,416 author-provided keywords collected from 3,284 academic articles published between 2001 and 2020 in seven major journals in e-commerce field. Specifically, ...
