University students' starting a business has become a world trend of the new era. However, the success rate of American university students is 20%, which is much higher than that of Chinese university students which is only 3%. Despite of some objective conditions, the low success rate is closely related to the whole social entrepreneurial atmosphere. In order to increase the success rate of Chinese university's students, American entrepreneurial culture should be referred to. For example, in colleges and universities, support center and foundation for students to start business should be set ...