期刊论文

中文

广西民族研究

1004-454X

2015

5

145-151

10.3969/j.issn.1004-454X.2015.05.020

国家社科基金重点项目(14AZD037)

本校为第一机构

在中国非物质文化遗产保护与传承面临困境的当下，利用移动社交网络媒体平台作用，凸显地域文化认同感、彰显中华文化凝聚力、展现世界文化多元性，显得尤为重要而迫切。通过充分发挥社交网络媒体的主阵地作用、打造中国传统节日文化品牌的网络传播、丰富拓展各种文化网络交流形式、全面整合社交网络媒体的丰富资源、提升中华文化在网络价值观中的主体地位，从而有效地对非物质文化遗产进行保护与传承，推动中华文化“走出去”战略，不断提升中国文化软实力。

In the present context, the protection and inheritance of Chinese intangible cultural heritage face difficulties. It is especially urgent to take advantage of the platform role of mobile social network media to highlight the regional cultural identity and to reveal Chinese cultural cohesion as well as to show the di- versity of the world culture. The present paper holds that the effective protection and inheritance of Chinese intangible culture heritage needs to take advantage of the social networking media as the main territory, to spread bran...