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A Correction Method of Online Product Scores from the Perspective of Discourse Markers Theory

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成果类型:
期刊论文、会议论文
作者:
Wang, Weijun*;Song, Yanqiu;Chen, Boyang
通讯作者:
Wang, Weijun
作者机构:
[Wang, Weijun; Chen, Boyang; Song, Yanqiu] Cent China Normal Univ, Sch Informat Management, Wuhan 430079, Peoples R China.
[Wang, Weijun; Chen, Boyang; Song, Yanqiu] Cent China Normal Univ, Key Lab Adolescent Cyber Psychol & Behav, Minist Educ, Wuhan 430079, Peoples R China.
通讯机构:
[Wang, Weijun] C
Cent China Normal Univ, Sch Informat Management, Wuhan 430079, Peoples R China.
语种:
英文
关键词:
online product reviews;score deviation;Discourse Markers
期刊:
PROCEEDINGS OF THE 3RD INTERNATIONAL CONFERENCE ON MATERIAL, MECHANICAL AND MANUFACTURING ENGINEERING
ISSN:
2352-5401
年:
2015
卷:
27
页码:
1195-1200
会议名称:
3rd International Conference on Material, Mechanical and Manufacturing Engineering (IC3ME)
会议论文集名称:
AER-Advances in Engineering Research
会议时间:
JUN 27-28, 2015
会议地点:
Guangzhou, PEOPLES R CHINA
会议主办单位:
[Wang, Weijun;Song, Yanqiu;Chen, Boyang] Cent China Normal Univ, Sch Informat Management, Wuhan 430079, Peoples R China.^[Wang, Weijun;Song, Yanqiu;Chen, Boyang] Cent China Normal Univ, Key Lab Adolescent Cyber Psychol & Behav, Minist Educ, Wuhan 430079, Peoples R China.
主编:
Yarlagadda, P
出版地:
29 AVENUE LAVMIERE, PARIS, 75019, FRANCE
出版者:
ATLANTIS PRESS
ISBN:
978-94-6252-100-1
机构署名:
本校为第一且通讯机构
院系归属:
心理学院
信息管理学院
摘要:
Online product reviews is an important information source which affects consumer purchasing decision-making deeply, but the inconsistency between reviews and scores brings troubles in the process of decision-making for consumers. So the importance of solving reviews' authenticity is focused on. This paper attempts to introduce the Discourse Markers Theory to make a correction on review scores by analyzing the content of reviews, achieving a breakthrough in the semantic and pragmatic level. Firstly, we build a library of discourse markers in the field of online product reviews and design a corr...

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