This study aimed at gaining an in-depth understanding of how teaching thinking was adopted and diffused as an instructional innovation in primary schools from principals’ perspectives. Using Rogers’ Diffusion of Innovation (DOI) theory as a theoretical lens, one-on-one semi-structured interviews were conducted with eight Chinese primary school principals. Interviews were audio-recorded, transcribed, open coded, and analysed by using constant comparison analysis. Results found:1) the principals’ prior knowledge about teaching thinking and the...