Enshi is located in the western of Hubei Province,which holds rich natural scenery,underdeveloped economic level and gathering ethical minorities. The region＇s tourism industry has developed prosperously in recent years,but there exists many problems,such as few tourist boutiques,low awareness for the tourist area,tourism enterprises small scaled management and so on. Sports tourism is a new industry,which combines sports and tourism,the development of which in Enshi exists many opportunities and threats. This paper analyzed the competitive ad...
