期刊论文

中文

江汉石油职工大学学报

1009-301X

2006

19

3

28-31

10.3969/j.issn.1009-301X.2006.03.010

本校为第一机构

广告翻译并不是一味地将原文信息忠实地转换到目的语中的纯模仿性行为，而是一种积极的、具有创造性的诠释过程。借鉴一则汉文广告的两个不同英译的对比分析，汉文广告的英译应根据英文广告的文体特点与翻译标准，遵循功能相似、意义相符、KISS及可接受性原则，灵活地采用直接传译法、调整性译法或二者揉合译法的策略，才能实现汉文广告英译在目的语支化中的预期功能，即呼唤功能，产生最佳的宣传效果。

This paper, by analyzing the two English versions of Guoz All-nutrient Slimming Extract, discusses the principles and strategies of translating Chinese advertisements into English In order to get , effects and motivate prospect＇s desire for purchase, the author advocates following the principles of similarity in function, correspondence in meaning, KISS and readability, on which translators flexibly utilize adaptive translation strategy or literal translation strategy according to the specific a...