期刊论文

From Traffic Platformization to Traffic Socialization: Network Society Spatial Order Production and Its Change

中文

西安交通大学学报(社会科学版)

1008-245X

2023

43

03

122-130

10.15896/j.xjtuskxb.202303010

国家社会科学基金一般项目(20BSH149)。

本校为其他机构

社会实践的数字化、网络化和智能化使信息流动前所未有地重要。在三次互联网发展浪潮中，信息生产的流量化以及流量的符号价值化逐渐成为塑造网络社会空间运行秩序的重要机制。流量平台化是Web 2.0时代信息流量的生产逻辑，其本质是数据资本化和价值化，通过“流量变现”实现虚实转换，影响人们线下社会行为方式、社会地位结构和权力关系格局；流量社会化是元宇宙时代信息流量的主导范式，在新的数据确权技术和交易中介基础上，形成“一超多强”的流量生态格局，流量将在元宇宙不同场景下被深深植入社会时空运行的秩序法则之中，改变个体的自我认知方式和社会治理模式。如何应对人类社会数智化进...

The digitization, networking and intelligentization of social practice make information flow gain unprecedented importance, and “Traffic is king” has become a winning rule for platform enterprises, live streaming and delivery of goods, and other emerging digital economy...MORE The digitization, networking and intelligentization of social practice make information flow gain unprecedented importance, and “Traffic is king” has become a winning rule for platform enterprises, live streaming and delivery of goods, and other emerging digital econo...