Public view on competitive sports is widely noticed but still lacks of systematically empirical a-nalysis.Previous studies are mostly ideological thoughts which failed to interpret the complexity of its specific manifestation .This paper focuses on the public opinions presented on Net Ease during the 2012 London Olym-pics.Via some typical cases , systematic analysis is developed from careful researches on the relationship be-tween state and competitive sports , achievement and competitive sports , competitive sports and popular sports , and spo...