Based on the 542 papers on humanities & social science evaluation research in the CNKI "China Academic Journal Network Publishing Database" as the data source, we extract the related data by using BICOMB and SPSS 18.0. Firstly, visualization analysis is conducted with the extrinsic characteristics of these papers, including the time distribution, the authors and authors' institutions, and source distribution. Then, visualization analysis is implemented with the content characteristics of these papers, the corresponding knowl- edge mapping i...