The biogas-choosing behaviors of rural households were investigated,and the so-called SP-data obtained. A disaggregate model was constructed based on SP data and the utility maximization theory to quantitatively analyze the relevance between family's attribute and its behavior. The predicted accuracy of this model was 82. 78 percent,and the attributes of the family and of biogas would affect the choice, but these factors could be varied in strength and direction. The paper could prov...