This article intends to explore the relationship among perceived quality,satisfaction,loyalty and the seasonal differences of them.It theoretically clarifies the perceived quality,satisfaction,loyalty and their seasonal differences of the urban recreationists,and uses the factor analysis and path analysis to make em-pirical test of these theoretical hypothesis.The results show that:(1)The landscape value perception quali-ty and reception service perception quality of the urban recreationists have significant positive impact on its satisfaction,while the tourism environment perception quality h...