期刊论文

中文

华中师范大学学报(自然科学版)

1000-1190

2006

40

4

633-636

10.19603/j.cnki.1000-1190.2006.04.037

湖北省社会科学基金资助项目（2005（065））；

本校为第一机构

旅游节庆能够在短时间内为举办地带来显著的经济、社会、文化效益.近年来我国旅游节庆发展如火如荼,各地纷纷打造自己独具特色的区域标志性旅游节庆.但学术界对于区域标志性旅游节庆的理解以及如何科学地遴选区域标志性旅游节庆却少有研究和应用.基于层次分析法对多个旅游节庆发展潜力进行综合评价,为选择区域标志性旅游节庆提供定量依据,并以湖北省为例进行了实证研究.

Tourism festival brings remarkable economic, social and cultural benefits for destination in the short time. In resent years, tourism festival develops quickly in china and many place try their best to build regional symbol tourism festival. But lack of re- search on the comprehension to regional symbol tourism festival and selection regional symbol tourism festival scientifically in academic world. Based on analysis and appraisal to development potential of Chinese tourism festival, the paper applies Analytic Hierarchy Process （AHP） to selec...