Based on field surveys, the article adopts Contingent Valuation Method （CVM） to assess non-use value of tourism resources in the ancient city of Langzhong. The results show that local residents＇ Willingness To Pay （WTP） is relatively lower. Meanwhile correlation analysis and logistic regression analysis used reveals that WTP is influenced by the places of residence, education level, and many other factors. It is suggested that local governments and tourism companies should take appropriate measures and plans to guide the residents accordin...
