In the preparation process of regional tourism development planning, theimportance of tourism products system construction has become increasingly prominent. The design of tourism products experienced a transition from the simple resource oriented or resources-market-oriented phase to the resource-market-brand-oriented phase. Therefore, it is essential to focus on the use of the marketing mix during the development of tourism products. Based on elaborating of the 4P, 4C, 4R marketing mixs and the regional tourism products, the article discusses the formation of the 4PCR marketing combination a...
