期刊论文

中文

Huazhong Shifan Daxue Xuebao (Renwen Sheke Ban)

1000-2456

2013

52

2

171-176

国家社会科学基金项目“我国体育彩民购彩的心理与行为特征研究”（09BTY020）； 教育部“新世纪优秀人才支持计划”（NCET-10-0410）；

本校为第一机构

体育彩民是指持续购买体育彩票三个月或更长时间,且每月至少购买一次体育彩票的个体。作为体育彩票的消费主体,体育彩民的购彩心理与行为特征是当前研究的热点。未来研究应注意多种研究方法的应用、分群体研究的深入、购彩行为指标的开发和购彩决策影响因素模型的构建。

Sports lottery players refer to those individuals who keep purchasing sports lottery for three months or more, and at least once per month. The previous studies of sports lottery players include their psychological and behavioral characteristics. Future studies should pay attention tO the application of various research methods, making in tensive study of subgroups of the lottery players, introducing behavioral characteristics indicators, and est...