The internet provides a broad space for intangible cultural heritage network marketing.Taking 38 national-level intangible heritage techniques as the example,the fsQCA method is used to analyze the factors that affect the sales of intangible cultural heritage products(network search volume,the promotion of short video,the number of fans and the year of the store).The research found that the promotion of short videos,the number of fans and the year of the store play a key role in the result of high sales,and the two sets of configurations that p...
