期刊论文

中文

华中师范大学学报(自然科学版)

1000-1190

2022

56

5

903-912

10.19603/j.cnki.1000-1190.2022.05.020

国家社会科学基金项目（21BB053）；

本校为第一机构

该研究以禾木村为案例地,以抖音平台上的视频为研究样本,采用ROST CM6.0进行词频分析,采用德尔菲法与文本分析的思路建立分类范畴,分析游客对禾木村的意象感知与情感属性,并探讨视频接收者的情感属性及其对游客传播的禾木村形象的感知与接收;同时,运用ArcGIS空间技术对抖音上有关禾木村的视频进行空间信息处理和表达,分析游客感知形象的空间性和游客居住地的空间性.研究结果表明:1)自然风光和建筑风情构成游客与广大网民凝视下禾木村的主体意象元素;2)游客主要来自于经济较发达的城市地区,去禾木村旅游主要是为了休闲娱乐;3)抖音视频对禾木村形象传播影响了广大网民对禾木村形象的认知和态度,也...

In this paper,taking the Hemu Village as a case and the videos on Douyin as research samples,the tourists’perception images and emotional attributes to the Hemu Village were analyzed.Besides,the emotional attributes of video receivers were explored along with their attitudes towards the Hemu Village images which the tourists spread.ROST CM6.0 was used to analysis the word frequency and delphi method as well as text analysist were applied to establish the classification category.What’s more,ArcGIS spatial analysis technique was introduced to p...