期刊论文

Dong Qichang′s Social Strategy of Calligraphy and Painting as Gifts and the Formation of Calligraphy and Painting Business Model in Ming Dynasty

中文

中州学刊

1003-0751

2022

4

133-139

10.3969/j.issn.1003-0751.2022.04.018

国家社会科学基金艺术学重大项目“中国美术史学史研究”（19ZD19）；

本校为第一机构

明代中期之后，随着书画消费的逐渐盛行，书画家的书画应酬渐至频繁。董其昌通过婉拒、拖延、旧作以应、印制专门名帖、选择字体等策略，以及雇人代笔等方式以应时需，亦激发了书画伪作现象丛生。书画应酬虽然会影响艺术创作的形式与内容，但在当时的市场环境下，董其昌书画作品的保值、增值空间和可获利性也得到不断提升，代笔创作这种新型书画商业模式形成，书画代笔者群体增多，书画逐渐具备“炫耀性商品”的特性。

After the middle of Ming Dynasty,as the consumption of calligraphy and painting became more and more popular,the phenomenon of sending them as gifts while socializing became more frequent.Dong Qichang used strategies such as refusing,delaying,using old works,printing special name cards,choosing fonts,and hiring ghostwriters to meet the needs of the times,which also stimulated the phenomenon of fake calligraphy and painting.Although the social attributes might affect the form and content of artistic creation,under the market environment at that ...