The pilot carbon emission trading scheme in Guangdong Province (GD ETS) of China has fulfilled seven compliance periods, and its potential impact on regulated firms has drawn increasing attention. This article empirically investigated the impact of the ETS on firm behaviors and competitiveness (i.e., cost competitiveness and green competitiveness) by surveying all power firms in the GD ETS. Low-carbon management, carbon asset transactions, and energy saving and emission reduction technology were identified as firm behaviors. The relationships among the ETS, firm behaviors, and firm competitive...
