Jingzhou, a city with a long history and outstanding people, possesses incomparable tourism cultural resources and has many distinct advantages over other cities. Despite that, its tourism development grows rather slow and Jingzhou is still unknown to most people in the world. One of the reasons for such contradictions is that its tourist image is not accurate enough. In view of this, the author makes a comprehensive analysis and full exploration into the place of Jingzhou with the help of relevant theories of tourist de...