The study explores the target and strategy of the construction of college digital media art laboratory.The study expounds the construction target of digital media art laboratory from the following three aspects,i.e.the establishment of perfect management system,reasonable teaching system and good infrastructure.Then the study analyzes the problems of the construction of digital media art laboratory,i.e.not high utilization rate of the resources,improper proportion of investment and benefit,and the disadvantages of planning and management.The optimization measures of digital media art laborator...