The effect of acculturation on migrants' settlement has not been well explored in existing literature. Drawing on the cultural gravity model and the acculturation theory, this study offers a cultural perspective on the urban-settlement intention of rural migrants in China. Employing data from a large survey project, the analysis provides strong evidence on the settlement effect of acculturation among rural migrants. In particular, rural migrants who embrace the assimilation mode exhibit the strongest urban-settlement intention, followed by thos...
