Purpose: Drawing on and extending the push-pull-mooring (PPM) framework, this paper aims to empirically explore the influencing mechanism of traveler switching intention from the hotel reservation platforms to the sharing accommodation platforms (SAPs). Design/methodology/approach: This study adopts structural equation modeling to analyze the 543 responses collected among hotel reservation platforms and SAPs travelers. Findings: The results support the positive effect of both push factors (e.g. dissatisfaction with product, service and informat...
