The contradictory of supply and demand of tourism services is analyzed. It is proposed that, being regulated and controlled by the market, the supply of travel services tends to maximize efficiency, however, the tourism demand, influenced by tourist＇s subjective perception and objective basis for the restrictions, becomes rational, which makes the greatest efficiency and rational consumer behavior could not be bridged between the cracks of the dislocation. Based on the model of supply and demand dynamic development, the smallest deviation betw...
