期刊论文

A Comparative Study of the Factors Influencing Both Sports Majors＇ and Non- Sports Majors＇ Intention of Buying Sports Lottery

中文

衡水学院学报

1673-2065

2014

4

61-65

10.3969/j.issn.1673-2065.2014.04.017

国家社会科学基金项目（09BTY020）； 教育部“新世纪优秀人才支持计划”（NCET-10-0410）；

本校为其他机构

采用自编学生购彩意向影响因素调查问卷，对我国10个省（市）的123名体育彩民学生和628名非体育彩民学生购彩意向的影响因素进行比较研究．结果表明：体育彩民学生的经济效用得分显著高于非彩民学生；男性非彩民学生的风险偏好得分显著高于女性非彩民学生；家人购彩对学生购彩认知和外部信息作用因子有影响．应培养学生树立良好的价值观，弱化彩票的经济效用；预防和干预学生追求“刺激性”的购彩心理；营造良好的家庭氛围，使学生理性对待购彩．

This paper, based on the self-conducted questionnaire, does a survey of the factors that influence the students＇ intention of buying sports lottery and then makes a comparative study of them. These students include 123 sports-majors and 628 non-sports majors from 10 provinces or cities. Results indicate that the scores of economic utility for sports majors are significantly higher than non-sports ones, that the scores of risk preference of male lottery buyers are significantly higher than those of female ones and that the families＇ buying spo...