A lot of evidence has been found to demonstrate the effect of anticipated regret on decision choice, whereas it's lack of clear explanation on how the anticipated regret influence the information processing in decision making. The aim of this paper was to clarify the effect on cognitive behavior in decision process via the method of process tracing, the involvement as modifying variable was considered as well. The results revealed that anticipated regret conducted a cautious information processing. Particularly, the time, quantity of processing...
