作者： Chen, Chuanhong;Li, Xueyan*

期刊： Industrial Management & Data Systems,2020年120(12):2375-2395 ISSN：0263-5577

通讯作者： Li, Xueyan

作者机构： [Chen, Chuanhong] South Cent Univ Nationalities, Sch Management, Wuhan, Peoples R China.;[Li, Xueyan] Cent China Normal Univ, Sch Sociol, Wuhan, Peoples R China.

通讯机构： [Li, Xueyan] C;Cent China Normal Univ, Sch Sociol, Wuhan, Peoples R China.

关键词： Online shopping festival;Promotion strategy;Stimulus-response theory;Participation intention

摘要： Purpose: The purpose of this paper is to explore the effect of consumers' perceived product promotion and atmosphere promotion strategies on their participation intention, and the possible interaction between product promotion and atmosphere promotion strategies on their participation intention in online shopping festivals. Design/methodology/approach: This paper conceptualized consumer perception of product promotion strategies of online shopping festivals as Perceived Temptation of Price Promotion, Perceived Categories Richness of Promotion and Perceived Fun of Promotion Activities and atmosphere promotion strategies as Perceived Contagiousness of Mass Participation. Based on the Stimulus-Response Theory, this study constructed an influencing model of promotion strategies on consumer participation intention in online shopping festivals. Structural equation modeling with partial least squares was used for analyzing the data from a sample of 495 consumers to test the proposed hypotheses. Findings: The results showed that Perceived Temptation of Price Promotion, Perceived Categories Richness of Promotion, Perceived Fun of Promotion Activities and Perceived Contagiousness of Mass Participation significantly and positively affect consumer Participation Intention; Perceived Contagiousness of Mass Participation plays a moderating role in the effect of Perceived Temptation of Price Promotion on Participation Intention. Originality/value: This study is the first empirical attempt to examine the moderating role of atmosphere promotion between product promotion and consumer participation intention in online shopping festivals. The findings provide theoretical basis and practical guidance for e-commerce platforms and merchants for improving their online shopping festival promotion strategies. © 2020, Emerald Publishing Limited.

语种： 英文

作者： Luo, Yuejun;Li, Xueyan*;Cai, Guotian;Zhao, Daiqing

期刊： Journal of Environmental Management,2019年249:109432 ISSN：0301-4797

通讯作者： Li, Xueyan

作者机构： [Zhao, Daiqing; Cai, Guotian; Luo, Yuejun] Chinese Acad Sci, Guangzhou Inst Energy Convers, Guangzhou 510640, Guangdong, Peoples R China.;[Li, Xueyan] Cent China Normal Univ, Sch Sociol, Wuhan 430079, Hubei, Peoples R China.;[Zhao, Daiqing; Cai, Guotian; Luo, Yuejun] Univ Chinese Acad Sci, Beijing 100049, Peoples R China.;[Zhao, Daiqing; Cai, Guotian; Luo, Yuejun] CAS Key Lab Renewable Energy, Guangzhou 510640, Guangdong, Peoples R China.;[Zhao, Daiqing; Cai, Guotian; Luo, Yuejun] Guangdong Prov Key Lab New & Renewable Energy Res, Guangzhou 510640, Guangdong, Peoples R China.

通讯机构： [Li, Xueyan] C;Cent China Normal Univ, Sch Sociol, Wuhan 430079, Hubei, Peoples R China.

关键词： Atmospheric resources;Monetary accounts;Natural resource accounting;Physical accounts;Sulfur dioxide (SO(2))

摘要： Ecological civilization construction in China is in its critical period and the natural resources assets are audited to the administration. However, the natural resources accounting is still in its infancy, especially the atmospheric environmental resources accounting, which refers to the ability of the atmospheric environment to accommodate and purify certain pollutants. This paper established a methodology to calculate the atmospheric resources assets with the index of SO2, a convenient method to calculate the physical accounts for atmospheric environmental resources based on the capacity of SO2 and an accessible way to estimate the monetary accounts with market-based price. Based on the methodology, a calculation was conducted on the assets and liabilities of SO2 capacity resources for 31 provinces of China in 2015. Empirical results showed that the physical accounts for SO2 capacity resources quantify the environmental pollution status in each region, and the monetary accounts reflect whether the industry and energy structures in one region are sound and sustainable. The findings provide specific profit or loss in terms of physical and monetary accounts for each region, which enable to quantify the government's occupancy and affordability of SO2 capacity resources, and contribute to the establishment of natural resource balance sheet and ecological compensation mechanism. © 2019 Elsevier Ltd

语种： 英文

作者： Luo, Liqun*;Ding, Rui;Gao, Xiali;Sun, Jingjing;Zhao, Wei

期刊： PEERJ,2017年5(6):ARTN e3546 ISSN：2167-8359

通讯作者： Luo, Liqun

作者机构： [Luo, Liqun; Ding, Rui; Gao, Xiali; Zhao, Wei] Cent China Normal Univ, Dept Sociol, Wuhan, Peoples R China;[Sun, Jingjing] Cent China Normal Univ, Hubei Inst Econ & Social Dev, Wuhan, Peoples R China

通讯机构： [Luo, Liqun] C;Cent China Normal Univ, Dept Sociol, Wuhan, Peoples R China.

关键词： Offspring sex ratio;Peasants;Socioeconomic status;Trivers-Willard hypothesis

摘要： According to the logic of the Trivers-Willard hypothesis, in a human population, if socioeconomic status is transmitted across generations to some extent, and if sons of high-status parents tend to have higher reproductive success than daughters, while daughters of low-status parents tend to have higher reproductive success than sons, then we should expect that offspring sex ratio is positively associated with socioeconomic status. This study examines whether the assumptions and prediction of this hypothesis apply to a rural population in northern China. Results show that (1) current family socioeconomic status is positively related to family head's father's socioeconomic status in around 1950, (2) low-status family heads have more grandchildren through their daughters than their sons, whereas high-or middle-status family heads have more grandchildren through sons, and (3) as family heads' status increases, they tend to produce a higher offspring sex ratio. Therefore, the assumptions and prediction of the hypothesis are met in the study population. These results are discussed in reference to past studies on sex ratio manipulation among humans.

语种： 英文